El precio de Bitcoin cae por debajo de los $ 60K, pero aquí está la razón por la que se puede estar gestando un rally más grande

Bitcoin cayó por debajo de $ 60,000 el domingo después de nuevos máximos históricos, pero las entradas de monedas estables muestran que esto no es una gran preocupación.

Bitcoin ( BTC ) redujo algunas ganancias, cayendo por debajo de $ 60,000 el 14 de marzo, un día después de establecer un nuevo máximo histórico de $ 61,950 en Binance. Sin embargo, los datos en cadena indican que es probable que la tendencia alcista continúe en el corto plazo.

Una métrica clave que indica una tendencia optimista a corto plazo para Bitcoin es el aumento de los depósitos de monedas estables en los intercambios.

Aunque las altas tasas de financiación y un mercado superpoblado están provocando que el precio retroceda, la entrada de capital marginado en el mercado de cifrado puede impulsar aún más el impulso de Bitcoin.

Por que Bitcoin cayó después de una brecha de $ 60K

Cuando Bitcoin ingresa al descubrimiento de precios y alcanza un nuevo récord, el interés en el mercado aumenta naturalmente.

Hay mucha liquidez en el mercado actual al rojo vivo, lo que lo convierte en un período ideal para que las ballenas y los inversores de alto patrimonio neto obtengan ganancias de sus posiciones.

Filbfilb, un comerciante seudónimo y analista técnico, señaló que las altas tasas de financiación del mercado de futuros y los depósitos de Bitcoin en las bolsas se detectaron antes de la caída.

El mercado de futuros de Bitcoin utiliza un mecanismo llamado “financiación” para incentivar a los comerciantes en función del equilibrio del mercado.

Por ejemplo, si hay más compradores o titulares de contratos largos en el mercado de futuros de Bitcoin, los vendedores en corto están incentivados a vender o vender en corto. Cuando esto sucede, la tasa de financiación aumenta, lo que hace que a los comerciantes les resulte caro invertir en Bitcoin.

Antes de la caída, la tasa de financiación de futuros de BTC oscilaba entre el 0,05% y el 0,1%, que es de cinco a diez veces más alta que la tasa de financiación predeterminada del 0,01%. Filbfilb explicó :

“Venta masiva temporal de Bitcoin después de una alta financiación, grandes entradas netas de BTC y bombeo de fin de semana. Supongo que la gente pensó que esta vez era diferente”.
Las altas entradas de Bitcoin en los intercambios probablemente impulsaron la caída porque las ballenas a menudo depositan BTC en los intercambios cuando tienen la intención de vender.

Por lo tanto, la combinación de la presión vendedora proveniente de las ballenas y la alta tasa de financiamiento de futuros fue la razón probable detrás del retroceso de hoy.

Crypto Weekly # 128 – Cryptocurrency news of the week

News regarding Bitcoin Lifestyle and cryptocurrencies is in constant turmoil. It can happen that important information gets lost in the daily news flow and you miss important points.

This format is there to remedy that. We come back to the news of the past week in the Crypto Weekly to keep you informed on the current situation of cryptocurrencies.

For the unmissable of this week, we find Thomas who returns to the mother of financial bubbles , namely the South Sea bubble . Occurring 300 years ago, this one is nonetheless interesting to study.

What is a bubble?

Before delving into the history of the Compagnie des Mers du Sud , let’s define what a financial bubble is. A bubble is increased , rapid and often irrational price of an asset, which will be followed by a sharp decline : the bubble burst .

Historical context

Our story takes place in 1720 . The British crown is heavily in debt after a war of succession with Spain ( 1701-1714 ). Trade with the colonies is flourishing. The Company was granted a monopoly of trade in the South Seas in exchange for its management of the British debt .

For a few years now, the South Sea Company has been importing slaves from Africa to the Americas. However, these operations are not a great commercial success. Indeed, taxes imposed on this trade following the war with Spain reduce profits.

The shenanigans

In order to facilitate the management of the British debt, the Company undertakes to collect all the debt securities in circulation . It offers a simple exchange: a debt security for a share of the company with a guaranteed minimum dividend of 5% . This 5% was therefore a minimum dividend with a strong potential for an increase due to the Company’s monopoly.

Daniel Defoe , director of the Company, then undertook to manipulate the courses by all the means at his disposal. False rumors about profits in the South Seas, corruption of parliamentarians, use of prestigious figures to attract small investors . This market manipulation partially approved by the British government has paid off. The price of the securities was 128 pounds sterling in January 1720 and reached 1,050 in June 1720 .

Historical Record for Bitcoin: Reached USD 24,000

A historic record for Bitcoin was set today, when the market’s leading cryptomoney reached 24K and the market is in the green.

A historic record for Bitcoin was set during this December 19th. The price of the leading crypto currency continued its recent growth. Setting a new historical high of USD 24,122.67 before falling to USD 23,978.86, a 5% increase on the day.

The record price for Bitcoin comes two days after the BTC first crossed the $23,000 mark. Bringing profits to the main market cryptos.

With the latest price increase, Bitcoin’s percentage gains to date have increased to over 225%. The markets continue to surprise on the weekend trading.
Kraken announced that it will integrate BTC deposits and withdrawals via Lightning Network in 2021

The well known Kraken crypt coin exchange, announced yesterday new investments. And, upcoming features designed to bring the benefits of the Bitcoin Lightning Network to your global exchange.

Based on BTC’s Blockchain technology, the Lightning Network is designed to help the escalation of the world’s largest cryptomoney. And allow you to process millions of transactions per second. As many already know, Lightning allows you to complete exchanges at a lower cost and with greater speed.

Says the Kraken team:

“In 2021, we are committed to hiring a team that focuses specifically on Lightning Network, as part of our ongoing effort to provide the best possible experience for traders and investors. We hope to enable customers to withdraw and deposit Bitcoin on Lightning in the first half of 2021, which will allow customers to move their Bitcoin instantly and at the lowest rates.
Bitcoin at $100,000? These traders will accept that bet

Deribit users can bet that the flagship cryptomone, BTC will reach USD 100,000 through option contracts that expire on September 24, 2021. The high strike price was set after an increase in daily trading volumes.

In option trading, a strike price is the value that can be bought or sold on a derivative contract when it is exercised.

Deribit processed 754,123 BTC option contracts in November, according to marketing material that appeared on Twitter on Thursday.

The exchange is currently listed as the 10th largest derivatives exchange on CoinMarketCap, or CMC.

Meanwhile, cryptomoney data analysis provider Skew reported Thursday that Deribit is the largest derivatives market for Bitcoin trading. The firm also said that daily options trading at BTC exceeded $1 billion for the first time.

Immutable Privacy Protocol Based on Ethereum Proposes Governance System

Tornado.Cash, the Ethereum’s blending service that earlier this year implemented smart, completely unalterable contracts, proposed a governance system powered by its own TORN tokens.

According to a December 18 release, the proposal will put the management of the protocol in the hands of its user community.

An initial distribution of 10 million TORNs will be divided among the first users and developers. A treasury DAO and anonymous miners over the course of the next five years.

Denne fremtrædende forfatter begrunder, hvorfor Bitcoin snart vil på vej mod $ 50.000-området

Amerikansk forretningsmand og bedst sælgende forfatter af “Rich Dad Poor Dad”, Robert Kiyosaki, tog til Twitter i dag for at oplyse, at den ældste og førende kryptokurrency, Bitcoin såvel som ædle metaller som guld og sølv, havde en “lys fremtid”. Han forklarede også, hvorfor han troede, at Bitcoin snart vil gå mod $ 50.000-området i det næste år.

Ifølge Robert Kiyosaki kommer en “mur af institutionelle penge” til Bitcoin i 2021

Ifølge Robert Kiyosaki kommer en “mur af institutionelle penge” til Bitcoin i 2021, hvilket kan forårsage endnu en stor stigning i Bitcoin-priserne. Robert Kiyosaki indrømmede, at han ejede en uoplyst mængde Bitcoin, i et tweet:

Glad for, at jeg købte Bitcoin. Næste stop $ 50 k. Væggen med institutionelle penge kommer 2021.

Udover at investere i Bitcoin driver Robert Kiyosaki andre eksterne forretningsforetagender og investeringer. Han grundlagde også Rich Dad Company, et privat finansundervisningsfirma. Han har investeret i fast ejendom såvel som ædle metaller og har troet, at de er værdifulde butikker.

Hvis du savnede Bitcoin, skal du købe sølv. Sølv skal flytte på grund af AOC’s Green New Deal. Amerika i problemer. Fremtidig lys for guld, sølv, Bitcoin og iværksættere.

Robert Kiyosaki bemærkede yderligere, at brugerne kunne investere i Bitcoin, mens BTC-priserne var under $ 20.000, da $ 50.000 er det næste mål og sagde:

Køb [Bitcoin] under $ 20 k.

Fortsatte Bitcoin med at samle sig

Da de asiatiske og amerikanske markeder trak sig tilbage i år, fortsatte Bitcoin med at samle sig, da en markedsanalytiker hos Welt, Holger Zschaepitz, sagde:

Asiatiske aktier trak sig tilbage med europæisk og amerikansk futures efter en blandet Wall St-session under forsigtighed over øko-risici fra virusrelaterede kantsten og igangværende amerikanske finanspolitiske stimulusforhandlinger. Obligationer vinder m / amerikanske renter på 10 år [er mindre end] 0,9%. Dollar stabil m / Euro på $ 1.2153. Guld stiger til $ 1839. Bitcoin til $ 19,1 tk.

For nylig bemærkede den amerikanske politiker, Cynthia Lummis, at Bitcoin var afgørende i tilfælde af, at de amerikanske myndigheder begyndte at udskrive mere kontanter for at overvinde den pandemirelaterede krise. Tvillingens medstiftere, Winklevoss-tvillingerne tror, at Bitcoin vil vinde 25 gange sin nuværende værdi, da flere globale investorer vedtager den førende krypto, især som en afdækning mod inflation.

Prijsanalyse op lange termijn voor Bitcoin SV: 30 november

Disclaimer: de bevindingen van het volgende artikel zijn de enige mening van de schrijver en mogen niet als beleggingsadvies worden opgevat

Bitcoin SV is ver verwijderd van zijn hoogste punt ooit

Hoewel de meeste altcoins uit de bearmarkt zijn, lijkt Bitcoin SV om de een of andere onverklaarbare reden er nog steeds in te zitten. Op het moment van de pers handelde Bitcoin SV op $ 172 met een marktkapitalisatie van $ 3,18 miljard.

BSV leek een lichte bearish bias te vertonen in het korte tot middellange termijn scenario. Op een tijdsbestek van 4 uur leken er short-sellers in de buurt te zijn, terwijl er een sterke weerstand op het dagelijkse tijdsbestek werd gevonden. BSV zit vast tussen een rots en een harde plek en kan alleen naar beneden gaan.

De bijgevoegde grafiek toonde aan dat Bitcoin Trader een stijgende wig vormde, een inherent bearish patroon. Zoals hierboven uitgelegd, vormen de sterke overheadweerstand en het bearish patroon samen een bearish vooruitzicht voor BSV in het korte-tot-middellange termijn scenario. Dit zou een kans openen voor een kort spel op BSV .


Naast het bovenstaande was er een sterk voortschrijdend gemiddelde over 200 dagen van $ 180, wat een afschrikmiddel was voor elk bullish momentum. Ondanks de recente prijsstijging leek het volume dit niet te ondersteunen.

Bovendien had de stochastische RSI al een bearish cross-over bereikt in het overboughtgebied, een duidelijk teken van een omkering. De combinatie met de RSI, die ook net boven het 50-level tekenen van omkering vertoonde, gaf aan dat er binnenkort een daling zal komen.

In feite had de prijs al te maken gehad met afwijzing bij het 50-voortschrijdend gemiddelde over het tijdsbestek van 4 uur, een ontwikkeling die een bearish teken was.

XRP shoots after Ripple executive declares Bitcoin’s maximalism ‘finished

“I think the days when people believed that there would only be Bitcoin, I think, are over,” Asheesh Birla said.

XRP shoots after Ripple executive declares Bitcoin ‘maximalism is over’NEWS
In a podcast for the Lend Academy recorded on November 5, RippleNet general manager Asheesh Birla called Bitcoin (BTC) a “very innovative alternative to gold”, but added that 2020 had shown that there was room for many tokens in the crypt space.

Birla said she believed that Bitcoin did not “go after” payments and, as different projects had different use cases, the overwhelming dominance of the currency is no longer a certainty:

“I think the days when people believed that there Crypto Revolt would only be Bitcoin, I think, are over. I think it is clear that there will be many digital assets and many more traditional assets that will be converted into tokens as digital assets. ”

The RippleNet executive made the comments when the price of XRP was around US$0.25. Since then it has tripled, rising to $0.92 last week before falling 30% amid a broader market downturn.

Despite the XRP’s lack of movement at the time, Birla added that she was feeling optimistic about the cryptomore-space returning “to the flames again” after the 2018 drop.

“I don’t see traditional venture capitalists as interested as they were in 2017,” he said. “But in my opinion, I couldn’t be happier in terms of innovation in space.

Ripple co-founder Chris Larsen and CEO Brad Garlinghouse recently expressed frustration at the lack of regulatory clarity for Ripple in the United States. Last month, SBI Holdings CEO and Ripple board member Yoshitaka Kitao said that blockchain-based payments may be considering moving its headquarters to Japan. Larsen believes that the authorities in the US have a policy of “regulation through enforcement” and are “terribly late” in preparing for the next generation crypto-based global financial system.

At the time of this publication, the price of the XRP was $0.61, having fallen 3% in the last 24 hours.

VMware: Enterprise blockchain officially launched

Blockchain technologies have long been attractive for established companies too, after which they are used as an enterprise variant.

With its enterprise solution, VMware takes special expectations into account

For years, many companies were rather skeptical of the topic of enterprise blockchain . Recently, however, these blockages have dissolved more and more, which is due to the fact that many providers dispel concerns about the security of the infrastructure and have been able to convince companies of the many advantages of the decentralized ecosystem. In a press release The cloud computing and blockchain provider VMware informs about its new offer of such an enterprise platform.

The commercial availability of the VMware Blockchain offers companies a digital basis for building business networks and providing elementary applications on a decentralized basis. The Bitcoin Pro is also a scalable enterprise-class platform that makes data available for a secure, private and immediate workflow.

VMware has worked for several years to make this blockchain platform commercially available. Before that, it was already used in some special and extensive projects. One of them was the Australian Securities Exchange (ASX) ‘s CHESS settlement solution. Originally, the operators relied on the blockchain from Digital Asset. But now one falls back on the ledger from VMware, using the smart contract protocol DAML from Digital Asset.

We have focused on building an enterprise-class blockchain platform that meets the most stringent application requirements of the financial services industry […] that require reliable, high-performance blockchain services.

VMware has to hold its own against strong competition

Even if solutions in the field of enterprise blockchain are still new territory for many interested parties, the listed company VMware is already facing some competition with its offer. First and foremost, there is certainly the Hyperledger Fabric project . Its biggest sponsor, IBM, is certainly not what one calls a small IT dumpster. Ethereum and Corda’s R3 consortium are also shaking up the market. The question of how VMware would like to gain a foothold seems entirely justified. The company emphasizes that it will serve the very important and fundamental expectations of its clientele. Expandability, security, data protection, performance and scalability are definitely in focus.

The software is easy to implement, manage and update and also offers first-class support. The latter point is noteworthy. Product support is an extremely important point for the company’s blockchain. However, neither IBM nor R3 are beginners in this area.

After jumping to 15,000 – Bitcoin is now bigger than PayPal, Coca Cola, Netflix and Disney

The market value of Bitcoin has made a significant jump due to the recent price increase, which means that the cryptocurrency is now larger than many corporations.

At the beginning of September, the market capitalization of Bitcoin Investor was 190 billion US dollars, at that time the price of the cryptocurrency was just under 10,000 US dollars.

Two months later, BTC has now climbed to more than $ 15,000 , which in turn has catapulted market capitalization from $ 190 billion to $ 280 billion. Bitcoin is currently more valuable than many large American corporations.

Bitcoin moves up to 18th place

Compared with the listed companies in the USA, Bitcoin is currently the 18th largest company.

In 17th place is the American home improvement chain Home Depot, which has a market capitalization of 306 billion US dollars, while the telecommunications company Verizon ranks 18th with 242 billion US dollars.

Bitcoin is now pushing itself into the considerable gap between the two, with a market value of 280 billion US dollars, pushing the cryptocurrency to 18. With the exception of the top 17, this makes it larger than any other company in the USA.

Bitcoin has left some big names behind in the past few months, including Netflix, PayPal, Bank of America, Coca Cola, Salesforce, and Disney.

The largest US corporations by market capitalization

Nonetheless, Bitcoin continues to sit between the three largest financial institutions in the United States, Visa, Mastercard and JPMorgan. In order for the cryptocurrency to overtake all three, it would have to climb to a market value of US $ 23,000 or exceed a market capitalization of US $ 426 billion.

In order to catch up with Apple, the largest company in the world, Bitcoin would have to create a fabulous price of 120,000 US dollars. This is the only way to increase the tech company’s market capitalization of 2 trillion. US dollars to be caught up.

Bitcoin is becoming more and more attractive for investors

Meanwhile, the crypto analysts assume that Bitcoin will continue to soar in late 2020 and early 2021 and climb to a new record high.

In 2017, Bitcoin reached a record high 15 months after the “halving” of 2016, in which the block reward or the rate of increase in the amount of cryptocurrency in circulation is literally halved. The next “halving” followed in May 2020, making it all the more likely that there will be a new record high by mid-2021 at the latest, provided that past developments are repeated.

MicroStrategy spricht über Bitcoin während der Telefonkonferenz zu den Ergebnissen des 3. Quartals 2020

“Zu diesen makroökonomischen Faktoren gehören unter anderem die durch COVID-19 ausgelöste Wirtschafts- und Gesundheitskrise, beispiellose finanzielle Stimulierungsmaßnahmen der Regierung, einschließlich der weltweit beschlossenen quantitativen Lockerung, sowie globale politische und wirtschaftliche Unsicherheit.

“Wir glauben, dass diese und andere Faktoren zusammen einen erheblichen Abwertungseffekt auf den langfristigen realen Wert von Fiat-Währungen und vielen anderen konventionellen Anlageformen haben können, darunter viele der Vermögenswerte, die traditionell als Teil der Finanzverwaltung von Unternehmen gehalten werden.

“MicroStrategy bilanziert seine digitalen Vermögenswerte als immaterielle Vermögenswerte mit unbegrenzter Lebensdauer, die zunächst zu Anschaffungskosten verbucht werden. In der Folge werden sie zu Anschaffungskosten bewertet, nach Abzug aller seit der Übernahme angefallenen Wertminderungen. MicroStrategy bestimmt den fairen Wert seiner Bitcoin Union auf der Grundlage von notierten (unangepassten) Preisen an der aktiven Börse, die MicroStrategy als seinen Hauptmarkt für Bitcoin bestimmt hat.

Dann, am 14. September, gab MicroStrategy durch die Einreichung eines “Formulars 8-K” – laut Investopedia “ein Bericht über ungeplante wesentliche Ereignisse oder Unternehmensänderungen in einem Unternehmen, die für die Aktionäre oder die Securities and Exchange Commission von Bedeutung sein könnten” – bekannt, dass es eine neue Treasury-Reserve-Richtlinie verabschiedet hat, in deren Folge seine Bitcoin-Bestände “über die Investition von 250 Millionen Dollar, die das Unternehmen am 11. August 2020 bekannt gab, hinaus ansteigen könnten”.

Am nächsten Tag gab Saylor ein Update über die Investition seines Unternehmens in Bitcoin:

Gestern gab MicrosStrategy seine Finanzergebnisse für das 3. Quartal 2020 bekannt. In seiner Pressemitteilung zu diesen Ergebnissen sagte MicroStrategy Folgendes über seinen Bestand an digitalen Vermögenswerten:

“Zum 30. September 2020 betrug der Buchwert der digitalen Vermögenswerte von MicroStrategy (ausschließlich Bitcoin) 380,8 Millionen US-Dollar, was die kumulierten Wertminderungen von 44,2 Millionen US-Dollar seit der Übernahme widerspiegelt.

“MicroStrategy berücksichtigt den niedrigsten Preis einer Bitcoin, der an der aktiven Börse zu einem beliebigen Zeitpunkt seit dem Erwerb der spezifischen Bitcoin notiert wurde. Wenn der Buchwert einer Bitcoin diesen niedrigsten Preis übersteigt, ist ein Wertminderungsverlust in Bezug auf diese Bitcoin in Höhe der Differenz zwischen ihrem Buchwert und dem niedrigsten Preis eingetreten. Wertminderungsverluste werden in der konsolidierten Gewinn- und Verlustrechnung von MicroStrategy als “Digital Asset Impairment Loss” ausgewiesen.

“Zum 30. September 2020 beliefen sich die durchschnittlichen Kosten und der durchschnittliche Buchwert der Bitcoin von MicroStrategy auf etwa 11.111 USD bzw. 9.954 USD. Am 26. Oktober 2020, um 16:00 Uhr EDT, hatte MicroStrategy 38.250 Bitcoins und der Marktpreis einer Bitcoin im Hauptmarkt betrug ca. 13.023 US-Dollar.

Um 17:00 Uhr ET am 27. Oktober hatte MicroStrategy seinen Gewinn für Q3 2020 aufgerufen. Laut der Niederschrift (zur Verfügung gestellt von The Motley Fool) dieses Aufrufs waren sowohl Saylor (der CEO des Unternehmens) als auch Phong Le, der Präsident und CFO des Unternehmens, anwesend, um Analysten zusätzliche Einblicke in die Q3 2020-Ergebnisse zu geben. Wie üblich gab es zuerst die “Vorbereiteten Anmerkungen” der Führungskräfte und dann die “Fragen und Antworten”.

Was Bitcoin betrifft, so hatte Le Folgendes zu sagen:

“… während des Quartals haben wir etwa 38.250 Bitcoins zu einem Gesamtpreis von 425 Millionen US-Dollar gekauft. Dies entspricht einem Durchschnittspreis von ca. 11.111 US-Dollar pro Bitcoin. Wir haben die Reaktion des Marktes auf unsere nicht-traditionelle Treasury-Strategie mit Genugtuung zur Kenntnis genommen und glauben, dass unsere Bitcoin-Bestände unseren Anlegern ein stabileres Treasury-Vermögen bieten können, das ein größeres Renditepotenzial hat als Bargeld in US-Dollar.

Am 26. Oktober 2020, um 16:00 Uhr EDT, hatte MicroStrategy 38.250 Bitcoins und der Marktpreis einer Bitcoin im Hauptmarkt betrug ca. 13.023 US-Dollar. Um 17:00 Uhr ET am 27. Oktober hatte MicroStrategy seinen Gewinn für Q3 2020 aufgerufen. Laut der Niederschrift (zur Verfügung gestellt von The Motley Fool) dieses Aufrufs waren sowohl Saylor (der CEO des Unternehmens) als auch Phong Le, der Präsident und CFO des Unternehmens, anwesend, um Analysten zusätzliche Einblicke in die Q3 2020-Ergebnisse zu geben.

Wie üblich gab es zuerst die “Vorbereiteten Anmerkungen” der Führungskräfte und dann die “Fragen und Antworten”.

Knee improves your e-commerce service

The Spanish informal restaurant network, Rodilla, launched a new concept in its e-commerce which seeks to improve the experience of its consumers.

Faced with the future that lurks, and because of the crisis we live, Rodilla has modernized its e-commerce, now developing around the new digital needs that arise because of the rapid changes in habits that have been occurring during this year. The informal restaurant chain seeks to improve 100% user experience. This has been pointed out through a press release.

The new e-commerce website has a more rejuvenated image and aligned with its market. This strategic proposal has been implemented to improve 100% the user experience given the increase in traffic that the Rodilla website has experienced in recent months. Following post-pandemic consumer trends, which is much more digitized and informed.

The impact of Bitcoin Profit has marked a turning point in e-commerce. The digital channel has been the lifeline for many sectors and the engine of the economy in full confinement, for many. However, for others, unfortunately, the virus caught them on the wrong foot, and now they face the challenge of accelerating their digital transformation to remain relevant in a market where new user profiles have emerged and habits and behavioural patterns have changed.

In this context, Ángel Fernández, Marketing and Business Development Manager at Rodilla, states that: “At Rodilla we believe in the need to continue adapting to the constant changes that have taken place in recent months, such as the increase in delivery and take away. Our commitment to the launch of this new, more dynamic and innovative e-commerce platform is to promote an outstanding customer experience”.

During the pandemic 2.2 million new users are using delivery

However, according to data from the consultancy firm Kantar, 2.2 million new users have joined the delivery trend since the confinement. In addition, there has been an increase in the age range of requests and a diversification of the profiles of those requesting the service, which highlights the need for a more integrated and intuitive service for Rodilla’s consumers.

This means that e-commerce experienced extraordinary growth in confinement and continues to rise. Therefore, chains like Rodilla must adapt in order to continue to stand out in the marketplace. The challenge now is to address increased data and security.

Safety as a priority

However, this is another of the actions established by the plan for adaptation to the new normality adopted by Knee. The company has not only made sure to incorporate measures so that both employees and customers can live together safely in the restaurants, but has also encouraged the consumption of its products from home and free of contact thanks to its delivery options from Rodilla’s website or through its usual operators: Glovo and Uber Eats.

Since the reopening of its restaurants in May, Rodilla has also introduced integral packaging, as well as single-use kitchenware and precautionary measures in addition to the communication of these in all the restaurants.

In short, the fact that chains such as these are seeking to adapt more and more to digitalisation is an indication that the processes can be improved. Adapting to the new changes and habits that are emerging during this year with the aim of improving the consumer experience.

What is knee?

Rodilla has been the informal, artisan, healthy and quality restaurant chain since 1939. Founded thanks to the entrepreneurial and innovative spirit of Antonio Rodilla, it has 155 restaurants throughout Spain which are a meeting point for all citizens.

The chain is completely oriented towards the needs of the consumer, with varied, handcrafted products, made at the point of sale on a daily basis, healthy and of the highest quality. The brand, focused on a firm commitment to the places where it is present and to its employees and suppliers, is part of Grupo Rodilla (100% owned by Grupo Damm), which includes other benchmark chains in the catering sector such as Café de Indias or Cafés Jamaica.

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